Amy Smilovic

Tibi, Founder and Designer

Partner, Raise The Caliber™

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Tibi designer and founder, Amy Smilovic, began her career in the fashion industry shortly after moving to Hong Kong in 1997.  Following a successful marketing position at American Express in New York City, Amy relocated to Asia with her husband and began designing a small collection of contemporary dresses.

Four styles, heavily influenced by her international travels, quickly emerged into a complete line of women’s wear through word of mouth amongst the ex-pat community and an order placed through Lane Crawford. Tibi has rapidly expanded into its current offering of eleven RTW collections per year and a complete shoe line. Amy hand designs a range of styles to match her personal taste and distinctive approach to dressing, showcased each season during NYC’s Mercedes Benz Fashion Week.


Two years into the business, Amy was joined by her husband Frank Smilovic, now President of the company.  Frank is responsible for developing and implementing Tibi’s global growth strategy and managing the day-to-day affairs. Before assuming this role, Frank was Senior Vice President of Gateway’s Japan, Asia and Australia operations. Prior to Gateway, Frank was with American Express for over 25 years in a variety of senior positions including Head of Finance for Europe, Vice President Worldwide Marketing based in New York and President Merchant Services Group for Asia.

September 2006 marked the opening of the first Tibi retail boutique in New York. The 2,200 square foot space, designed by Steve Blatz and Antonio Saracino, is located in SoHo at 120 Wooster Street and has received architectural acclaim in notable publications such as Interior Design Magazine. This is the first of many free standing stores in the comprehensive Tibi retail expansion strategy.

Tibi is now found in over 600 specialty stores and upscale department stores worldwide including Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Net-a-Porter, Shopbop, Harvey Nichols, Harrods and Selfridges. Smilovic has opened showrooms in Dallas, London, Milan, Australia and Germany to better support the company’s expansion. Additionally, a licensing deal out of Tokyo, Japan has resulted in the opening of 15 stores. Diane Kruger, Michelle Williams, Malin Ackerman and Olivia Palermo are all fans of Tibi’s clean, relaxed and feminine designs.


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